It’s all about security, integration, and scalability.
We’ve all got data; lots and lots of it. The sheer volume of health, business, personal, and entertainment data continues to rise. During the pandemic, of course, media and entertainment content has seen a soaring amount of consumption.
Fast-tracking this need for digital transformation is key to help companies scale the availability and security of such data while the Coronavirus continues to drive demand. And after, of course, since everyone will expect the same quality and scale post-pandemic.
Even before the current health crisis, high resolution video files were being created in ever-larger formats: with HD and 4K (and even 8K) becoming ubiquitous and expected.
Technological advances lead to bigger and bigger files. Video bit depths (for HDR), frame rate (increasing from 24 frames per second (fps) to 60 and even 120 fps), and newer tech like 3D, Virtual Reality and Augmented Reality all increase the amount of data needed.
Today’s audiences, too, expect on-demand viewing on any and every device they might have in their home, bag, or pocket.
The size of the datasets associated with all this continues to increase. Moving it from place to place can be prohibitively expensive, not to mention resource-heavy. It’s a lot of data.
What, then, is the solution? Object storage, both as a private, on premise cloud or in a public cloud seems to be the answer to this massive, multi-layered challenge.
Support Across All Your Workflows
Many media companies are embracing the promise of object storage and the cloud (private, public, or hybrid) and planning to retool their digital workflows. Sure, there’s a competitive advantage to this, too, but it’s also a play to stay relevant and serve customers the data they need on the schedule and quantity they want.
Not surprisingly, Scality understands these needs from its own experience helping various enterprise clients manage their own massive data loads. There are unique requirements to help support a media and entertainment company, whether a distributor or content creator, but everyone needs reliable, flexible solutions that work at scale.
Scality’s RING is a great fit across the media and entertainment supply chain, supporting post production, content distribution, content management, and archive and backup. It’s what we do.
What is RING? It’s a high-performance software-defined storage solution. It’s ideal for staging and serving huge volumes of media content, allowing for 100 percent available storage infrastructure for petabytes of data. It runs on industry-standard hardware at a fraction of the cost of traditional storage. Better yet, RING has a rich set of file and object interfaces, making for easy integration with your existing media applications.
On-premise storage optimizes control, performance, and security, but public cloud can combine the control and cost efficiency found in the private cloud for your core sustained workloads. It can also give you more flexibility, agility, and the advanced services of a public cloud, where appropriate.
Don’t Get Locked In
It’s the data workflow integration into public clouds that is particularly critical in the media and entertainment industry, where companies are still figuring out what they need for their cloud media workflows. Bottom line, though, every company needs the flexibility of multi-cloud support so the data isn’t “trapped” on any one cloud platform.
Enter Scality’s Zenko Multi-Cloud Data Controller. It gives you the freedom and control you need to create value with data. Zenko gives you a unified interface across different cloud systems and has powerful abilities like policy-based data mobility, lifecycle tiering, and one-to-many replication. It also integrates with the global metadata namespace and search across both RING and public clouds.
Media and entertainment companies know that scale, availability, efficiency, accessibility, and agility matter quite a bit. Both RING and Zenko provide that in spades for your massive amounts of data, adding performance and flexibility (while reducing your overall cost, too). Let us know when you’re ready to see it in action; we’d love to show you.